Live translation for RTA Dubai
powered by Eleven Labs
Serving Dubai's multilingual population required innovation. Discover how our AI-powered booth translation system transformed RTA customer service delivery.
Breaking Down Language Barriers in Public Service
In today's fast-paced world, effective communication transcends language barriers. We at Jay Softworks are thrilled to announce our strategic collaboration with The Road and Transport Authority (RTA) of Dubai and Eleven Labs—leveraging AI models such as GPT, OSS Scribe, and cutting-edge voice models to introduce live translation into various applications.
Advanced AI Models
Powered by GPT, OSS Scribe, and Eleven Labs
32+ Languages
Seamless bidirectional translation
The Challenge: Serving a Truly Global City
Dubai stands as one of the most linguistically diverse cities in the world, with residents and visitors speaking dozens of languages daily. For the RTA, which serves millions of customers annually at service booths across the emirate, this diversity presented both an opportunity and a challenge: how to deliver exceptional customer service when agents and customers don't share a common language.
Traditional solutions—hiring multilingual staff or relying on translation apps—proved inadequate. Staff multilingualism, while valuable, couldn't cover all language combinations. Manual translation apps interrupted the natural flow of conversation and created friction in the customer experience.
The RTA needed something better: a solution that was invisible, instant, and intelligent.
Our Solution: The AI-Powered Booth Translation System
Working closely with RTA and powered by Eleven Labs' state-of-the-art voice AI technology, we developed a custom real-time translation system designed specifically for the unique demands of service booth environments.
How It Works
For the Customer
- Approach the booth and speak naturally in any of 32 supported languages
- The system automatically detects the language—no manual selection needed
- Hear the agent's response in your own language through the external speaker
For the Agent
- Choose your preferred working language (English or Arabic)
- Hold a button to capture customer speech
- Receive instant translation through your internal speaker
- Respond naturally, knowing your words will reach the customer in their language
The Technology Stack
Speech Recognition
Real-time audio processing powered by advanced speech-to-text models for remarkable accuracy.
Language Detection
AI automatically identifies which of 32 languages the customer is speaking without manual input.
Contextual Translation
Maintains a conversation buffer for nuanced translations that understand idioms and flow.
Natural Voice Synthesis
Powered by Eleven Labs' technology for natural-sounding voices that preserve tone.
All of this happens in under two seconds—fast enough that conversations flow naturally.
Why This Matters: Beyond Translation
Dignity in Service
Every customer deserves to be understood in their own language. Our system ensures that language is never a barrier to accessing essential government services.
Efficiency at Scale
With 32 languages supported out of the box, a single service booth can effectively serve customers who would previously have required multiple specialized agents.
Focus on What Matters
By handling translation automatically, agents can focus on what they do best: solving problems and providing excellent service.
The Engineering Behind Simplicity
Directional Audio Design
The system uses a carefully designed stereo speaker configuration. The left speaker faces the customer, delivering agent translations. The right speaker faces the agent, delivering customer translations. This spatial separation ensures clarity and prevents audio confusion.
Contextual Memory Management
The AI doesn't just translate individual sentences in isolation. It maintains conversation context, using previous exchanges to inform current translations. This is crucial for understanding pronouns, references, and technical terminology.
Robust Connectivity
Supports WiFi, Ethernet, and cellular SIM card with automatic failover to ensure uninterrupted service. A secure WireGuard VPN enables remote support and updates.
Zero-UI Philosophy
The entire system operates through just two buttons and audio feedback. This approach eliminates training time, reduces errors, and keeps interactions focused on the human conversation.
Real-World Impact
Security and Privacy First
In developing a system that processes customer conversations, we prioritized data security and privacy.
About the Partnership
Jay Softworks
Brings expertise in custom AI implementation and hardware integration, designing systems that solve real-world problems with elegant simplicity.
RTA Dubai
Committed to providing world-class service to one of the world's most diverse populations, continuously innovating to meet the needs of all residents and visitors.
Eleven Labs
Provides the voice AI technology that makes natural, multilingual communication possible, with text-to-speech and speech-to-text models that set the industry standard.
Ready to innovate with AI?
Let's work together to build the future of communication and public service.
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